Episode #56 Marketing and Selling with Integrity and Kindness with Sarah Santacroce

Marketing and Selling with Integrity and Kindness

Our guest on the podcast this week is Sarah Santacroce, and I love her work as she is changing the current marketing paradigm.

12 years of running a successful LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing. As a ‘Hippie turned Business Coach’, Sarah hosts the Gentle Business Revolution podcast and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way, the gentle way! Sarah shares a fresh perspective and doesn’t shy away from calling things out that no longer work for many of us when it comes to the current marketing model.

Today she shares her deeply authentic, gentle perspective on life, which emerged after working as a LinkedIn consultant and realizing that she was wearing a mask in her professional career. Sarah talks about the discomfort she experienced in the gap between who she truly was and who she thought she needed to be, so she could experience success in business. I think this is a place where many of us find ourselves, feeling we need to do marketing and sales in a way that feels out of integrity.

Listen in as we discuss so many different aspects of the grassroots, gentle marketing revolution, of how we can pause and reflect, to realize that the more traditional style of digital marketing is anxiety-provoking for both the business owner and the potential customer receiving the marketing. Not to mention how it’s unsustainable.

Key Takeaways

  • Sarah’s perspective on how marketing and sales are changing and why we all need to be more gentle with ourselves.
  • The not-often-talked-about reality of how hustling creates anxiety for everyone involved
  • The 3 R’s of Gentle Marketing (Rumble, Rise, and Resonance)
  • The Gentle Marketing Mandala

Memorable Quote

“ Why do people hate marketing so much? There are 2 reasons. First, they are not in alignment when they do what they are being told needs to be done. And second, it provokes anxiety in the marketer and the receiver” - Sarah Santacroce

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