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Towards Human-Oriented Business with Bruno Cignacco

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Towards Human-Oriented Business with Bruno Cignacco

Our guest on the podcast today is Dr Bruno Roque Cignacco (PhD) is a TEDx speaker, researcher, and business consultant. For over 30 years, he has advised and trained hundreds of companies on international marketing and other business topics. He is a university professor at several institutions in UK. He is a Senior Fellow of the Higher Education Academy (HEA – UK).  His new book is titled “The Art of Compassionate Business” (2nd Edition, Routledge).

Today’s discussion revolves around the transformational concept of human-oriented business, emphasizing how fostering a compassionate workplace leads to remarkable benefits such as increased productivity, creativity, and overall employee satisfaction. Bruno shares insightful anecdotes and research-backed evidence to illustrate that when businesses prioritize empathy, generosity, and genuine connection, they see an uplift in their performance metrics and contribute positively to society at large.

Listeners will be inspired by Bruno’s vision of businesses that operate on principles of compassion and his practical advice for integrating these practices into everyday business operations. The dialogue dives deeply into how inspired changes in workplace culture can significantly affect employees’ emotional, mental, and social well-being, leading to a more dedicated and harmonized workforce. We explore how simple acts of kindness and understanding can create profound changes, making the case that the path toward commercial success and ethical business is desirable and essential in today’s turbulent world. Tune in to discover how you can contribute to this meaningful shift in the corporate landscape.

Key Takeaways

  • Bruno’s personal journey from accounting to compassion in business
  • How to balance business metrics and human values
  • The benefits of diversity in the workplace
  • Becoming a leader who embraces compassion in daily interactions
  • How the research underscores the benefits of the new paradigm

Memorable Quote

“Is your mission only economically based? This means that you focus only on profit and getting more market share, OR can you have a much much broader mission that includes social impact and environmental impact so that your employees can see with each of the tasks that they perform every day that they’re contributing to your mission?”

Bruno Cignacco

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